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INTERESTS

Interests work in two ways. Firstly, they feature at the bottom of your profile, giving viewers of your profile an idea of which people and companies you follow. Secondly, who you follow influences what you see in your LinkedIn newsfeed. Interests are one of my...

ADDITIONAL FEATURES

There’s some additional LinkedIn profile sections that may help you grow your network and build more relationships.  Tread carefully, and only add what’s relevant in the context of your goals for LinkedIn. While adding detail to some of these sections of...

VOLUNTEER EXPERIENCE

 Showcasing any relevant voluntary experience can increase the amount of times people view your profile, which can help you build your network and connect to new opportunities.  I recommend you only include voluntary experience in the last 5 years or so. You can use...

LICENSES & CERTIFICATIONS

Certifications are a great way to showcase your knowledge and professional achievements on your LinkedIn profile. To add a certification: 1. Click the ‘Add profile section at the top of your LinkedIn profile. 2. Click Recommended and then click Add licenses...

RECOMMENDATIONS

  A profile that presents the best version of you is incomplete without relevant recommendations from clients and colleagues. A well written recommendation is as powerful as a client testimonial for your business or professional referee for your career. Once you are...

SKILLS + ENDORSEMENTS

You can add a maximum of 50 skills to your LinkedIn profile and, once you’ve added a skill, these can be validated by 1st-degree connections to reinforce their weighting. These are called skill endorsements, which are different than recommendations. If you don’t have...

EDUCATION

You can add, change, or remove an education entry in the Education section on your profile. Please note: You can choose to feature your first Education listing in the top part of your LinkedIn Profile. The Education section won’t appear if you don’t have any education...

WORK EXPERIENCE

You can add, change, or remove a position in the Experience section on your Profile. LinkedIn automatically groups together positions that were held at the same company. Positions need to be listed within one month of each other in order to be grouped. Here’s an...

ABOUT

The About section of your profile is much like a well thought out and articulate answer to the question ‘what do you do?’. LinkedIn is, after all, just like a virtual room, so you should write this in a style that is you, writing about you. LinkedIn...

HEADLINE

Your headline is the text below your name in your LinkedIn profile. Here’s some examples of our team’s headlines to give you a few ideas about what to write. Your headline is displayed in search results and can be separate from the title of your current...

PRIVACY MODE (PROFILE VIEWING SETTINGS)

The default when you first set up your LinkedIn Profile means when you’ve viewed other people’s profiles (when logged in via your LinkedIn profile), they can then see, via their own LinkedIn notifications, who’s viewed their LinkedIn profile. When you’re...

PROFILE PHOTO

Including a profile photo increases the credibility of your profile and it allows people to see who you are when you send invitations to connect. You can view or edit your profile and video cover story when you click on your profile photo. You can also add a frame....

ANALYTICS & RESOURCES (CREATOR MODE)

Your profile analytics and resources are available on both desktop and mobile at the top of your LinkedIn profile, below the Featured section. Note that this section of your profile is private to you and no one else can access or view this information. This is how my...

GOAL SETTING

Please watch the 5 minute video above to help you understand the two key questions you must decide before writing your LinkedIn Profile. Your ability to clearly answer these questions will help you record your Video Cover Story and are the key to how you approach...

A TOUR OF HOW TO EDIT YOUR LINKEDIN PROFILE

  Please watch this 11 minute video for a tour of how to edit your LinkedIn Profile. As you’re updating your LinkedIn Profile you may notice that LinkedIn has a profile completion meter to help show you how your profile stacks up, with quick tips on how to...
Module 1 LinkedIn Company Page Background, Benefits & Navigation Essentials (LCP)

Module 1 LinkedIn Profile Video Tutorials (LPE&CPE)

Welcome! This course is a critical first step in helping you understand LinkedIn and improving your LinkedIn Profile on the most powerful professional networking platform. The video tutorials below explain our unique and proven approach to writing a LinkedIn Profile...
Module 1 LinkedIn Company Page Background, Benefits & Navigation Essentials (LCP)

Module 2 LinkedIn Profile Optimiser Tool (LPE&CPE)

Have You Joined our LinkedIn Group yet? Join here. Step by Step Instructions Click here to Download Step by Step Instructions  Profile Optimiser Template You can not make draft changes live on your LinkedIn Profile. This template is an optional extra if you’d...