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Module 5: Measuring Success (RCSA)

Download the Slides  PREWORK Welcome to your pre-work resources for the Measuring Success module. Please watch this video first. It’s time to evaluate your hard work and get feedback on what your LinkedIn community thinks of your posts and updates via...

Module 4: Marketing & Content Rituals (RCSA)

Download the Slides  PREWORK Welcome to your pre-work resources for the Marketing & Content Rituals module.Please watch this video first. It’s time to decide which LinkedIn Marketing features you wish to use. The goal is to choose carefully, based on...

Module 3: Networking & Sales Rituals (RCSA)

Download the Slides  PRE-WORK FORMAT & TIMING Our focus for this module is consolidating the work we’ve done on your Profile and Company Page strategies, and considering how this will come to life in regular LinkedIn rituals across the week and month. I...

Module 2: LinkedIn Company Page Strategy (RCSA)

Download the Slides  PRE-WORK FORMAT & TIMING The pre-work includes some reading / reviewing of concepts and features, the documentation of your plan and the decision as to whether you create and post from your LinkedIn company page. I recommend you put aside...

Module 1: LinkedIn Profile Strategy (RCSA)

Download the Slides  PRE-WORK FORMAT & TIMING The pre-work includes some reading / reviewing of concepts and features, the documentation of your plan and the exploring / tinkering with LinkedIn Profile features as part of this module. I recommend you put aside...

Module 5: Measuring Success (May 2022)

Download the Slides  PREWORK Welcome to your pre-work resources for the Measuring Success module. Please watch this video first. It’s time to evaluate your hard work and get feedback on what your LinkedIn community thinks of your posts and updates via...

Module 4: Marketing & Content Rituals (Feb 2022)

Download the Slides  PREWORK Welcome to your pre-work resources for the Marketing & Content Rituals module.Please watch this video first. It’s time to decide which LinkedIn Marketing features you wish to use. The goal is to choose carefully, based on...

Module 3: Networking & Sales Rituals (Feb 2022)

Download the Slides  PRE-WORK FORMAT & TIMING Our focus for this module is consolidating the work we’ve done on your Profile and Company Page strategies, and considering how this will come to life in regular LinkedIn rituals across the week and month. I...

Module 2: LinkedIn Company Page Strategy (Feb 2022)

Download the Slides  PRE-WORK FORMAT & TIMING The pre-work includes some reading / reviewing of concepts and features, the documentation of your plan and the decision as to whether you create and post from your LinkedIn company page. I recommend you put aside...

Module 1: LinkedIn Profile Strategy (Feb 2022)

Download the Slides  PRE-WORK FORMAT & TIMING The pre-work includes some reading / reviewing of concepts and features, the documentation of your plan and the exploring / tinkering with LinkedIn Profile features as part of this module. I recommend you put aside...

Module 5: Measuring Success

Download the Slides  FURTHER READING Here’s the pre-work to add to this module on the learning portal. Please read these summary guides in preparation for this session: Best Practice LinkedIn Metrics LinkedIn Page Analytics Familiarise Yourself I highly...

Module 4: Marketing & Content Rituals

Download the Slides  FURTHER READING Best Practice LinkedIn Marketing & Content Rituals LinkedIn Posting & Marketing Features Reference Guide [Sept 2021] i DECIDE & DOCUMENT It’s time to decide which LinkedIn Marketing features you wish to...

Module 3: Networking & Sales Rituals

Download the Slides  FURTHER READING Best Practice LinkedIn Networking & Sales Rituals The 5 Stages of the LinkedIn Journey for Business Your Personal Guide to LinkedIn Business Etiquette How to Expand Your Connections on LinkedIn i DECIDE & DOCUMENT...

Module 2: LinkedIn Company Page Strategy

Download the Slides  ACTION Review this article for an overall picture of the LinkedIn Page experience. If you do not have a LinkedIn Company page here are instructions for setting one up for free. I also offer this service, but encourage you to do it! Review...

Module 1: LinkedIn Profile Strategy

Download the Slides  ACTION Review this article for an overall picture of the LinkedIn Profile experience. Review the LinkedIn Profile Checklist to identify any gaps. Review my one page LinkedIn Profile Best Practice as a reference for the overall game plan...

VIDEO COVER STORY

You can add a video cover story to your LinkedIn profile in addition to your profile photo.  The video above provides a deep dive into this feature.  Adding a short introductory video further adds to the credibility of your profile and enhances your personal brand....

LINKEDIN PROFILE WORD TEMPLATE

Here is your bonus LinkedIn Profile Word Template, if you’d prefer to write your LinkedIn Profile in draft before making the final changes live on LinkedIn. This lets you know some of the character limits for each section and is a great way for you to capture...

FEATURED

The Featured section was introduced in 2020 and it’s where you can showcase work samples that you’re most proud of. You can feature posts that you’ve authored or re-shared, articles you’ve published on LinkedIn, and external media like images, documents and...

OPEN TO WORK (JOB SEEKERS ONLY)

Activate the Open to Work Feature  By activating this feature, LinkedIn will help your profile show up in search results when recruiters are looking for suitable job candidates. This is a free feature for all LinkedIn members. If you’re yet to activate this...