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Module 4: Marketing & Content Rituals

Download the Slides  FURTHER READING Best Practice LinkedIn Marketing & Content Rituals LinkedIn Posting & Marketing Features Reference Guide [Sept 2021] i DECIDE & DOCUMENT It’s time to decide which LinkedIn Marketing features you wish to...

Module 3: Networking & Sales Rituals

Download the Slides  FURTHER READING Best Practice LinkedIn Networking & Sales Rituals The 5 Stages of the LinkedIn Journey for Business Your Personal Guide to LinkedIn Business Etiquette How to Expand Your Connections on LinkedIn i DECIDE & DOCUMENT...

Module 2: LinkedIn Company Page Strategy

Download the Slides  ACTION Review this article for an overall picture of the LinkedIn Page experience. If you do not have a LinkedIn Company page here are instructions for setting one up for free. I also offer this service, but encourage you to do it! Review...

Module 1: LinkedIn Profile Strategy

Download the Slides  ACTION Review this article for an overall picture of the LinkedIn Profile experience. Review the LinkedIn Profile Checklist to identify any gaps. Review my one page LinkedIn Profile Best Practice as a reference for the overall game plan...

VIDEO COVER STORY

You can add a cover story to your profile in addition to your profile photo.  The video above provides a deep dive into this feature.  Adding a short introductory video further adds to the credibility of your profile and enhances your personal brand. The cover story...

LINKEDIN PROFILE OPTIMISER TEMPLATE

Here is your bonus LinkedIn Profile Optimiser Template, if you’d prefer to write your LinkedIn Profile in draft before making the final changes live on LinkedIn.  This lets you know some of the character limits for each section and is a great way for you to...

FEATURED

The Featured section was introduced in 2020 and it’s where you can showcase work samples that you’re most proud of. You can feature posts that you’ve authored or re-shared, articles you’ve published on LinkedIn, and external media like images, documents and...

OPEN TO WORK

Activate the Open to Work Feature  By activating this feature, LinkedIn will help your profile show up in search results when recruiters are looking for suitable job candidates. This is a free feature for all LinkedIn members. If you’re yet to activate this...

YOUR LINKEDIN SERVICES PAGE

LinkedIn Service Pages are dedicated landing pages that showcase your services and businesses at no cost.  Additionally, potential clients can contact you for free, regardless of connection degree.  The services on your Service Page will display on the feeds of your...

BACKGROUND IMAGE

Your background photo appears behind your profile photo in your Linkedin Profile. You can’t edit your background photo from a mobile device, but you can make changes from our desktop site. To add a background photo: 1. Click the ‘Me’ icon at the top...

SAVE PROFILE IN PDF FORMAT

You can save a copy of your profile or another LinkedIn member’s profile in a PDF format from the LinkedIn Profile. To save a profile to a PDF: 1. Click the ‘Me’ icon at the top of your LinkedIn homepage. 2. Click ‘View profile’. 3. Click the...

FINDING + CUSTOMISING YOUR LINKEDIN PROFILE URL

If you are in active job search, I encourage you to customise your URL so it looks better when featured at the top of your profile. For business owners, customising your URL is a great way to claim your uniquely named URL. The image below shows you how to access this...

CONTACT INFORMATION

The Contact Information section is located in the top part of your profile and displays your contact and personal information. By default, your email address is pre-filled, based on what you entered as the primary email address during sign up. You can manage this...

INTERESTS

Interests work in two ways. Firstly, they feature at the bottom of your profile, giving viewers of your profile an idea of which people and companies you follow. Secondly, who you follow influences what you see in your LinkedIn newsfeed. Interests are one of my...

ACCOMPLISHMENTS

Displaying your professional accomplishments can help to enhance your profile. Tread carefully, and only add what’s relevant in the context of your goals for LinkedIn. While adding detail to some of these sections of your profile can increase the amount of times...

VOLUNTEER EXPERIENCE

 Showcasing any relevant voluntary experience can increase the amount of times people view your profile, which can help you build your network and connect to new opportunities.  I recommend you only include voluntary experience in the last 5 years or so. You can use...

LICENSES + CERTIFICATIONS

Certifications are a great way to showcase your knowledge and professional achievements on your LinkedIn profile. To add a certification: 1. Click the ‘Me’ icon at the top of your LinkedIn homepage. 2. Click View profile. 3. If you’ve previously...

RECOMMENDATIONS

A profile that presents the best version of you is incomplete without relevant recommendations from clients and colleagues. A well written recommendation is as powerful as a client testimonial for your business or professional referee for your career. Once you are...

SKILLS + ENDORSEMENTS

You can add a maximum of 50 skills to your LinkedIn profile and, once you’ve added a skill, these can be validated by 1st-degree connections to reinforce their weighting. These are called skill endorsements, which are different than recommendations. If you don’t have...