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Module 1: LinkedIn Profile Strategy

Download the Slides  ACTION Review this article for an overall picture of the LinkedIn Profile experience. Review the LinkedIn Profile Checklist to identify any gaps. Review my one page LinkedIn Profile Best Practice as a reference for the overall game plan...

PRONOUNCE YOUR NAME

The audio recording feature gives you the ability to create a recording of your name pronunciation, which will then be clickable on your profile.  Once you add a recording, other members visiting your profile can listen to the recorded message to learn how to...

LINKEDIN PROFILE OPTIMISER TEMPLATE

Here is your bonus LinkedIn Profile Optimiser Template, if you’d prefer to write your LinkedIn Profile in draft before making the final changes live on LinkedIn.   ACCESS LINKEDIN PROFILE OPTIMISER...

FEATURED

The Featured section was introduced in 2020 and it’s where you can showcase work samples that you’re most proud of. You can feature posts that you’ve authored or re-shared, articles you’ve published on LinkedIn, and external media like images, documents and...

OPEN TO WORK

If you’re looking for a job, you can let job posters or recruiters on LinkedIn know you’re open to work. Specify the types of roles that you’re interested in and your preferred location. This feature helps your profile show up in search results when recruiters look...

OPEN FOR BUSINESS

LinkedIn provides the option for business owners or sales professionals to add their business services to their LinkedIn Profile.  If you are yet to complete this section, you’ll hopefully see a dashed section beneath your headline that reads, “Showcase services...

BACKGROUND IMAGE

Your background photo appears behind your profile photo in your Linkedin Profile. You can’t edit your background photo from a mobile device, but you can make changes from our desktop site. To add a background photo: 1. Click the ‘Me’ icon at the top...

SAVE PROFILE IN PDF FORMAT

You can save a copy of your profile or another LinkedIn member’s profile in a PDF format from the LinkedIn Profile. To save a profile to a PDF: 1. Click the ‘Me’ icon at the top of your LinkedIn homepage. 2. Click ‘View profile’. 3. Click the...

FINDING + CUSTOMISING YOUR LINKEDIN PROFILE URL

If you are in active job search, I encourage you to customise your URL so it looks better when featured at the top of your profile. For business owners, customising your URL is a great way to claim your uniquely named URL. The image below shows you how to access this...